ABOUT US
About The Sunshirt
Our Florida Built Sunshirt is our flagship product and the ultimate essential for coastal living. Lightweight, breathable, and UV-protective, it’s built to keep you cool and comfortable whether you’re fishing, boating, or just soaking up the sun.
Ultimate Sun Protection
The Florida Built Sunshirt features UPF 50+ fabric, blocking 98% of harmful UV rays, so you can stay safe and protected during all your outdoor adventures.
Moisture-Wicking & Quick-Dry
Designed for Florida’s heat and humidity, this sunshirt wicks away sweat and dries fast, keeping you cool and comfortable whether you’re fishing, boating, or hiking.
Lightweight & Breathable
Made with ultra-soft, breathable fabric, this sunshirt provides all-day comfort without feeling heavy or restricting movement—perfect for both land and water activities.
White sandy beaches under bare feet. Crystal-clear water stretching out to the horizon. That first bite of fish and chips from your favorite dockside shack. A cold drink sweating in your hand while the sun warms your shoulders. There’s nothing like it. Whether you’re born here, moved here, or just visit every year, Florida leaves a mark.
Our brand exists to celebrate the real Florida lifestyle in all its salty, sun-drenched, wave-chasing glory. It’s for those who live with the windows down, rinse off in the ocean, and know the joy of walking barefoot to your local shack. Florida has a way of getting into your soul. It’s not something words can describe, it’s something you feel. And we wanted to wear that feeling.
We make high-quality apparel inspired by the coast, crafted for the outdoors, and rooted in state pride. From boat days to beach hangs, fishing trips to backyard barbecues—our gear is built to last and built to feel like Florida.
This isn’t just a place. It’s who we are.
Wear Your Roots.
Frequently asked questions
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